Se7en Opening Titles

Se7en Opening Titles 

                                          This is the first thing you see when the titles open. The focused book and the out of focused hand means they want the audience to focus on the pages. This is then made obvious when the text starts appearing against the book and New Line Cinema is shown.

The book then moves on to a finger. The frame shows the skin peeling by a disturbing metal contraption, possible tweezers, its hard to tell. By using this shot, without showing blood or extreme skin loss, it sets the audience up for what is about to come, giving them a toned down teaser.

The audience then get a brake from the disturbing and confusing images and are given some names of the actors featuring in the film. By putting Brad Pitt & Morgan Freeman in the beginning it draws the audience in as they're both huge names in Hollywood, giving the audience a high expectation of the film.

After having several clips of names and images relating to the film, the name of the film appears, in the same continuous style. After that, Gwyneth Paltrows name appears. By having her name separate from Brad Pitt and Morgan Freeman, it suggests that she isnt as important as those two main characters,  but significant enough that she is featured directly after the films name

By adding images of people into the opening, it gives it a sense of realism as it is the first images of people we see in the opening. The woman is shown briefly, giving an introduction to the gory image we see next as the book flips over and the side of a mans head is shown with some other creepy metal contraption in his head.
The theme of detective/murder is continuous throughout the opening so the audience know exactly what the film is going to be based on without any of the story or characters truly revealed